Eminem has made headlines today by releasing “Mom’s Spaghetti” sauce to the market. The product pays homage to one of his most famous lyrics from the hit song “Lose Yourself”. While some fans might be excited about the unique merchandise, many are eagerly anticipating the release of a new album.
Eminem, whose last album, “Music to be Murdered By”, dropped in January 2020, has been busy with a multitude of side projects since then. Some of them directly connected to music – like his features, the Halftime Super Bowl performance with Dr. Dre, and the induction into the Rock and Roll Hall of Fame; some were more about his relationship with other music stars — he took part in several hip hop documentaries and made surprise stage appearances at Ed Sheeran and 50 Cent’s shows. Then there was a lucrative NFT escapade. And merchandise. Lots and lots of merchandise capsules for many important milestones in his music career that have not been celebrated in any other way by the label. However, one of the most left-field enterprises he has been involved in is building the “Mom’s Spaghetti” brand. First, as a fast food restaurant in Detroit, and now expanding by selling his spaghetti sauce online.
While the fans savour the taste of Mom’s Spaghetti sauce, they can’t help but wonder when they’ll get to savour the sound of a new Eminem album.
It would have probably made more sense if the fans knew that cooking or a restaurant business were the passions of Eminem. But his passion is music. Paul Rosenberg brought this idea to Eminem, and Em initially thought that it was a joke. Yes, there is a tendency to blame Rosenberg for decisions that don’t make the fans happy, but this particular one is on him, and he said so himself in the interview at the restaurant’s launch.
Meanwhile, the iconic rapper known for his lyrical prowess released the sauce on the day when artists usually release their new music. The anticipation in the fan community remains palpable, and it will not be satisfied by a spaghetti sandwich. Still, it is only a matter of time before he delivers another masterpiece to add to his already impressive discography. That’s what he’s cooking.