For over a month, Eminem has been the No.1 artist on the United Kingdom Top artists YouTube chart.
Em is listed consistently high in the UK, and he is the most viewed Vevo artist in the country. Combined with his other video content on the platform, he remains to be an unbeatable leader in hip hop and stays in the Top 5 artists of all genres.
However, to top this list is unusual for any musician whose latest album was released almost three years ago. And yet, in a week between December 2 and December 8, his videos gained over 4.79 million views in the UK only.
Of course, it is important to remember that Em has an exceptionally strong catalogue, and a new generation keeps discovering his music. You can see how the recent spike in the popularity of his legacy album translates into his streaming performance. It affects YouTube charts just as well as Spotify ranking.
Lately, “Mockingbird” and “Superman” have been Marshall’s most viewed music videos on YouTube. Only over the previous seven days “Mockingbird” gained over 20.4 million views globally, while “Superman” got over 12.3 million. It is more than 10.3 million that “Without Me” gathered over a week. And the trend continues.
