After a flash mob of Eminem clones took over London, Complex is now inviting New Yorkers to show up.
New York, it’s your turn to stand up.
Following the viral moment at the London premiere of Stans, where dozens of Eminem look-alikes took over the streets of London, Complex has announced a full-on Shady look-alike competition to coincide with the film’s NYC debut. The contest is set for Wednesday, August 6, just ahead of the New York screening of the much-anticipated documentary.
Next Wednesday. 620 Broadway. New York, NY.
RSVP: https://t.co/hIQMmLbsYW pic.twitter.com/4WLVsMPEHj— Complex (@Complex) August 2, 2025
The call is simple: show up dressed like your Slim Shady of choice. Whether it is the Hi! My Name Is oversized tee and bleached hair, the 8 Mile hoodie, or even a chainsaw-wielding persona from the Relapse era, all are welcome. Winners will be chosen based on creativity, authenticity, and pure chaotic energy.
This fan celebration echoes the spirit of Stans, which dives into the culture of celebrity fandom and the unique bond Eminem shares with his global audience. And if the London premiere was any indication, NYC should brace for a wild (and very blond) Wednesday.
Complex holds the competition at Stans pop-up on Wednesday, August 6, which runs from 11 am to 7 pm at 620 Broadway. The competition itself starts at 3 pm.
