For the first time in his career, Marshall has over 60 million Spotify users tuned in to his Spotify catalogue.
The way Eminem stays on top of the game is unprecedented. Without dropping new albums, without getting involved in any media scandals — he is still at the centre of attention, but for all the right reasons. Em had only four public appearances this year – which is already unusually many for him, but all four were significant (and for half of them we should credit Snoop Dogg).
Marshall joined Snoop in presenting their first collaboration in over 20 years — showing up at the Ape Fest and performing at the MTV VMAs. Also, Em hit the stage together with Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige, and 50 Cent at the Super Bowl Halftime Show in February, and then delivered a banging set for his Rock and Roll Hall of Fame induction in November.
All of this, plus his songs going viral on TikTok, resulted in his audience on Spotify steadily expanding. Just the other day, Em marked the milestone of 62 million followers on the platform, and now — a new high in his streaming career.
Let’s see where this takes us in 2023.