Eminem’s new single “Houdini” is a global smash, topping charts in the UK, Canada, and Australia. But in the US, things are different.
“Houdini” debuted at No.1 on Billboard Global 200, proving its international appeal. Meanwhile, on the national Billboard Hot 100, it reached No.2, falling short of the coveted No.1 position. While No.2 is a high achievement, it was disappointing to see how the lack of radio plays and media coverage pushed “Houdini”, the best-selling track of the week, away from the top. The following week, the single fell six slots lower, to No.8, without media support and with moderate, while constantly increasing radio plays.
This sparked a debate in the industry. Radio bigwig Damizza suggested Eminem do big interviews and podcasts to boost streams and potentially reach No.1.
However, Aftermath producer FredWreck, who worked with Eminem multiple times, countered that Eminem prioritises his art and the legacy of rap over chasing chart numbers. Commenting on Damizza’s appeal to Eminem to go on a media circuit, FredWreck stated:
Eminem doesn’t do it to be #1 on any charts. He does it for the art and for rap. That’s the difference between a legacy artist and the click fame seeker artists.
To which Damizza responded:
Believe or not. Exactly my point.
This exchange highlights the ongoing tension between artistic integrity and commercial success. Damizza argues that strategic promotion can elevate the song, while FredWreck suggests Eminem stays true to his core values.
Will Eminem cave to chart pressure and open up to media attention? Most probably not. Even the moderate rollout campaign his label has for “The Death of Slim Shady” feels like a miracle after several years of surprise drops that blindside fans and the industry alike. What we can be sure about is that Marshall remains focused on his artistic vision. And honestly, that is the most important.
