The exposure that artists gain from performing at any Super Bowl Halftime Show is huge and not always can be correctly measured. But some metrics are obvious.
The biggest and most noticeable change is evident on the Spotify Global Daily chart. Eminem reached a new peak on the chart the next day after the show. Em went six positions up to chart at No.4, the highest ranking he has ever had on this chart since it was established in 2021. Marshall has kept this position for the second day so far. All other charting artists who shared the Super Bowl stage that night have also improved their positions. 50 Cent is the biggest gainer, he moved 98 places up from the previous day to reach No.82. The second-best improvement shows Dr. Dre raising 78 positions to No.28. Snoop Dogg improved his statistics by 47 points, changing to No.76, and Kendrick Lamar added 19 points to move to No.21. All of them rolled back a little bit the following day, except for Eminem, who stayed at his No.4 and Fifty, who moved another five positions up to No. 76.
Mary J. Blige did not make it to the global chart, but she finally entered the US Spotify Daily ranking, reaching her peak, No.108. This results from a 520% increase in streaming of her track “No More Drama”. Sadly, she has already rolled 60 points back.
The day following the show, Dr. Dre and Snoop Dogg’s “Still Dre” reached No.2 on the US Spotify Daily songs chart, adding 41 points to its previous position. Their “Next Episode” gained even more, 94 points, to reach No. 5. Meanwhile, “Lose Yourself” shot 99 positions up to peak at No.9.
On the Global iTunes cart Eminem is currently ranked at No.6 (+1), Dr. Dre at No.7 (+5), Snoop Dogg at No.22 (+4), and 50 Cent at No.69 (+22).
The next week we will see if these numbers translate into the Billboard charts and also how long the Super Bowl effect will last.
