In a powerful closing move, Kamala Harris’s campaign ad uses Marshall’s legendary “Till I Collapse” as her final message before Election Day.
In the last presidential election, Marshall Mathers took an unexpected step by allowing his music to be used in a political message. Breaking his usual rule about keeping his tracks out of campaign ads, he offered the iconic “Lose Yourself” beat to support a voting message that backed the Democratic candidate. The track’s relentless energy became a fitting anthem for a campaign urging Americans to get to the polls.
Fast forward to this election cycle, and Marshall’s music again amplifies a powerful message. On the eve of Election Day, Kamala Harris’s team released a final campaign ad set to the beat of “Till I Collapse”. Known for its hard-hitting intensity and themes of perseverance, the song is a fitting soundtrack for Harris’s closing appeal to voters. By weaving the track’s driving rhythm into her message, Harris aims to inspire last-minute voters and strengthen support as the race reaches its climax.
Tomorrow. https://t.co/VbrfuqVy9P pic.twitter.com/z1Df3LEuP3
— Kamala Harris (@KamalaHarris) November 5, 2024
Beyond the ad, Marshall took his support a step further by appearing at Harris’s rally in Detroit, where he introduced former President Barack Obama on stage. With hometown pride and political conviction, he used his platform to motivate the crowd, urging them to make their voices heard in a critical election.
Marshall’s music has always struck a chord, resonating with fans across generations. While he rarely wades into politics, moments like these show just how much his voice can energise a message.