Shady Baby Is Here: Eminem’s Father’s Day Merch Celebrates a New Generation

The new “Shady Baby” line just landed, featuring tiny tees and onesies for the littlest fans in the family.

The official capsule hit his shop and Instagram at once, featuring baby onesies and tees that pay homage to Em’s legacy, now three generations strong.

The post reads:

“Nobody wants to play, they say I’m a spoiled lil’ baby, but—” The newly born #SHADYBABY capsule dropped just in time for Father’s Day 👶🏼

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A post shared by Marshall Mathers (@eminem)

Fans were quick to connect the drop to a very personal moment for Eminem: his first grandchild, Elliot Marshall McClintock, born March 14, 2025. That middle name is a sweet tribute to Marshall Mathers III himself.

Elliot’s arrival was first teased back in October when Eminem appeared in Hailie Jade’s “Temporary” music video. The emotional reveal showed Hailie gifting her dad a jersey reading “Grandpa” and a sonogram — a moment that left many in tears.

Now, with Shady Baby, Eminem is marking the next chapter. From “My Dad’s Gone Crazy” to baby clothes that say it out loud — this is the full-circle moment nobody expected, but everyone loves.