50 Cent has never missed a chance to weaponise memory. At the Super Bowl, he turned that instinct into a commercial moment.
In one of the most talked-about ads of the night, 50 Cent partnered with DoorDash for a spot built around timing, restraint, and deliberate provocation.
It is funny on the surface. Yet it also continues a feud that has defined years of hip hop headlines.
A Familiar Look, Carefully Chosen
The commercial opens quietly. 50 Cent sits on a leather sofa, wearing a black durag that recalls his early-2000s image. Underneath, Edvard Grieg’s “In the Hall of the Mountain King” builds tension with each note.
Fifty addresses the camera directly.
“It’s come to my attention that everyone’s calling me a troll”, he says. “Some have even said king of trolls. First of all, I’m flattered”.
Then he sets the trap.
“I would never do a deal with DoorDash and quite literally deliver beef when millions of people are watching”, he continues.
Meanwhile, the DoorDash red bag is already on the table. “Who would do something like that?”
The Joke Lands On Schedule
A title card answers: 50 Cent would.
From there, the monologue sharpens. “Delivering quality beef is more of an art than a science”, he explains. “You don’t want to be too obvious. It’s all about timing, and I’m always on time”.
Fifty reaches into a DoorDash bag. Out comes an old-fashioned alarm clock. Then a plastic hair comb.
“Oh, they sell combs”, he says calmly. “What a coincidence”.
He tosses it away without looking.
Branding With Intent
The commercial pivots smoothly. “No matter what kind of beef you got going on this weekend”, Fif says, “remember – DoorDash delivers”.
Then comes the final flourish. “And you know what goes great with beef?” He holds up a bottle of Branson Cognac. “Aged four years. Or fifty months. Who’s keeping count?”
Another title card seals it: 50 Cent is.
Only then does he break character. He leans back, cracking up, while the crew’s laughter spills into the audio.
Context does the heavy lifting here. Since October, Sean Combs has been held in a New Jersey federal prison, serving a four-year sentence for transportation related to prostitution. That matters. Super Bowl Sunday is a nationwide shared spectacle, and prison offers very little of that.
Delivering Beef, Literally
Certainly, the Branson Cognac line is a luxury flex here, but the wording is precise. “Aged 4 years. Or 50 months”. That phrasing mirrors the incarceration language and Diddy’s sentence. And deliciously rhymes with Fifty’s stage name. The joke works because it never explains itself.
The commercial leans fully into the metaphor. Beef is not symbolic. It is packaged, ordered, and delivered through DoorDash. The platform becomes part of the punchline, extending the feud beyond music and into logistics.
By design, the beef goes everywhere, including places where the recipient cannot leave.
Never Enough
This was not an isolated gag. For years, 50 Cent has publicly accused Sean Combs of manipulation, abuse, and industry power games. Recent court cases and the docuseries Fifty produced have only intensified public scrutiny.
What stands out is what the ad avoids. It spelt no names and referenced no crimes. There is no direct attack. It delivers humour without spelling anything out. Instead, the spot relies on shared public knowledge and perfect timing.
That restraint is the point. The joke trusts the audience to connect the dots.
Obviously, fans know that the long-standing criticism of Diddy has been coming from other artists as well. Eminem, for instance, has questioned Combs’ behaviour in his music for years. Seen now, those references land with added weight.
At the Super Bowl, timing is everything. This time, 50 Cent made sure his was perfect. A long-running war becomes a Super Bowl moment, packaged cleanly, distributed widely, and shielded by humour.
Petty, yes. But also precise.
