A new instalment in the Universal animated franchise about the music industry in the all-familiar animal kingdom references all recent biggest hits. And Slim Shady’s timeless classic.
“Sing” movies are all about show business, and they thrive on trends, hype and buzzwords. The trailer opens with whatever is supposed to have the biggest appeal for the audience. Namely Billie Eilish’s “bury a friend”, which gave the title to her sensational debut album, and Drake’s “Hotline Bling”. Between them, the creators nested the sweetest rendition of “My Name Is” performed by three chickens.
Is it that corrupting influence of Slim Shady white America went into a panic about when he blew up the status quo in the industry with his ground-breaking debut album?
All jokes aside, it is the most explicit demonstration of how unique is Eminem’s place in music. He has hits recorded decades ago that still resonate with new generations of listeners and are recognisable to everyone. And yet he is present, he is relevant, he is not a legacy artist revered for his past.
