New selling figures were revealed in the Eminem entry on the Pepsi Halftime app.
When a music label does not update artists’ certifications for years and does not publish their selling numbers, it is a detective job to piece together fragments of information and to see a full picture. A fizzy drink mobile application suddenly provides more info than industry outlets.
Pepsi released an app with exclusive content leading up to this year’s Pepsi Super Bowl LVI Halftime Show that will see DR. Dre sharing the stage with Eminem, Snoop Dogg, Kendrick Lamar and Mary J. Blige. The app offers video footage, giveaways and background information on the show and the artists involved. A popular marketing move that brought some insights into the state of events.
The section introducing Eminem starts with a paragraph:
Eminem is a 15-time Grammy Award-winning rapper, songwriter, record producer, and proud Detroit native. Eminem has dominated the history for over two decades. His distinctive and fluid rapping styling has garnered global attention with more than 130 million albums and 389 million singles sold worldwide.
Considering that Aftermath works very closely with Pepsi and Roc Nation to make this show happen, we can rely on this information as the most up to date numbers that came from the label.
It does not change anything in the perception of Eminem as the most successful rapper, but it puts things into perspective. Nobody listens to Eminem? Who bought these 519 million records then?
