50 Cent is back with a single, “Fight Land”, tied to his upcoming TV project of the same name. The track, featuring Jeremih, Sheff G, and Sleepy Hallow, landed in November and just got its official video. But not all fans are impressed with the visuals.
The song is the title track for Fightland, a new high-stakes British boxing drama executive produced by 50 Cent for Starz. With a gritty revenge story at its core, the series follows a disgraced champion who returns to London after prison, determined to settle old scores.
AI Video Misses the Punch
While the song itself carries strong verses and a moody hook from Jeremih, the video is raising eyebrows. Rather than using real footage from the show or a traditional narrative, the visuals rely heavily, if not entirely, on AI-generated imagery.
The surreal digital renderings place the artists in boxing rings, prison cells, and shadowy corridors. But instead of adding energy, the synthetic look leaves many cold. Fans expected more from a show-focused release, especially since 50 Cent has previously paired music and visuals so effectively.
Past Collabs and Missed Opportunities
Fifty and Jeremih have a long history of musical chemistry. From “Down on Me” in 2010 to “Power Powder Respect” in 2022, their collaborations often hit the mark. The “Fight Land” single shows that same spark, but the video doesn’t back it up.
Before, Fifty’s TV theme songs like “Power Powder Respect” doubled as show trailers, blending drama footage with bars. This time, the lack of live-action clips feels like a missed promotional shot.
The Show Is Real, And It’s Filming
Still, the project behind the track is anything but artificial. Recently, 50 Cent posted behind-the-scenes footage from Fightland, shot in London and the English countryside. The show stars Howard Charles, Nicholas Pinnock, Deborah Ayorinde, and others, with Otto Bathurst (Robin Hood, Peaky Blinders, and Black Mirror) and Sebastian Thiel (Riches, Supacell) directing.
So while the video may feel disconnected, the music and the series still pack promise. Just don’t let the AI visuals throw you off the real fight.
