50 Cent is partnering with Eli Roth for a three-picture feature horror film deal that expands to other media.

Director and producer Eli Roth is known for such controversial titles as “Cabin Fever”, “Hostel” and “Hemlock Grove”, so it is something that he can find in common with Fifty. In his official statement Roth noted that 50 cent has “never shied away from controversial, boundary-pushing material and have made massive global cultural impacts from their raw creative energy. We want to bring that same fun and danger to this new fantastic slate of elevated scary films. We want to make the movies others are too afraid to make”.

It is reported that Eli Roth’s company will make an 8-figure investment in 50 Cent and G-Unit Film & Television to produce three movies and also “to platform into a 360-degree experience across video games, publishing and merchandise”.

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