A Pop Princess and a Rap God were the artists whose videos the UK population watched the most in 2023.
Vevo is a multinational video hosting service owned by Universal Music Group, Sony Music Entertainment, Warner Music Group and several smaller players on the market. The service provides music videos to YouTube to stream, and it is very meticulous about its streaming numbers as they convert into revenue. As YouTube has recently changed the way it shows streaming numbers, restricting the lion’s share of information that was previously accessible, the Vevo reports can help understand the situation with video streaming. And the situation is that Eminem is going as strong as ever, both globally (Eminem is in the Top 10 Vevo Global artists) and locally, in the markets that have been favourable to him before, namely, in the UK.
Eminem is even rated higher in 2023 than he was in 2021. In 2021, he was ranked No.3 on the Vevo UK chart. Now he occupies the second place.
The full Vevo UK Top 10 Artists UK of 2023 list looks as follows:
1. Taylor Swift — 98.9 million views
2. Eminem — 73.9 million views
3. Lewis Capaldi — 60.9 million views
4. The Weekend — 94.27 million views
5. Chris Brown — 56.9 million views
6. Rihanna — 56.8 million views
7. Miley Cyrus — 53.1 million views
8. Lady Gaga — 48.8 million views
9. Beyonce — 46.4 million views
10. Calvin Harris — 44.5 million views
