Vevo, a video hosting service that provides music videos for YouTube and other platforms and services, published its end-of-the-year numbers and confirmed that Eminem is in the top 3 artists in the UK across all genres.
Topped by The Weeknd, the list of the most popular artists on the service shows Little Mix at No.2 with 93.7 million views in the UK and Eminem at No.3 with 90.8 million.
Mind you, this year Eminem released only one music video for “Higher” off his latest album, “Music to Be Murdered By: Side B”. However, this result is consistent with Eminem’s numbers throughout the year. As we report, Em sits in the Top 5 of YouTube UK charts week in, week out. While YouTube is only one part of the Vevo empire, it demonstrates how loyal the British public is to Marshall.
UK Top 10 Vevo artists in 2021:
1. The Weekend — 94.27 million views
2. Little Mix — 93.70
3. Eminem — 90.80
4. Ariana Grande — 85.99
5. Taylor Swift — 81.98
6. Justin Bieber — 66.64
7. Olivia Rodrigo — 64.01
8. Rihanna — 63.19
9. Lady Gaga — 60.91
10. Chris Brown — 58.23
