First week sales for the latest Eminem’s album go as well as they can without any support but community enthusiasm and public interest. So far over 200,000 album units have been sold in the US.
It aligns with projections of HitsDailyDouble – 270-290,000 total activity, 120-130,000 albums. However, there are expectations that sales will go up after Eminem’s label starts an official promo campaign.
