When Apple Music launched in 2015, its first-ever interview was with Eminem: a fitting start for a platform built around music culture.
In June 2015, Apple launched its streaming service with Beats 1 Radio (now Apple Music 1), and for the big debut, they turned to someone who had shaped music for over a decade. Zane Lowe sat down with Eminem for an interview that covered everything from 8 Mile to the soundtrack for Southpaw, a film that Shady was originally supposed to star in, before passing the role to Jake Gyllenhaal.
It was a fitting way to open a service focused on artist voices. And Eminem did an excellent job not just talking about hits, but also discussing the craft, the grind, and what drives him to keep creating.
In our very first interview, @Eminem spoke to @zanelowe about 8 Mile, making music, and Southpaw. pic.twitter.com/KqGgnZdw8z
— Apple Music (@AppleMusic) June 30, 2025
A decade later, Apple Music is home to millions of tracks, interviews, and exclusive content — but it all started with Slim Shady.
Watch the interview below:
