Early predictions suggest Eminem’s latest banger is poised to snag the coveted No.1 spot on the Billboard Canadian Hot 100 chart. And it is achieving this feat with zero radio play.
“Houdini” is getting love from Canadian audiences purely on the strength of streaming numbers and digital sales. Canadian fans are streaming “Houdini” like nobody’s business, putting it on track to dominate the charts based on pure digital muscle. Meanwhile, the lack of radio play highlights the song’s organic growth. It’s connecting with audiences without the traditional gatekeepers.
Not that we would mind hearing the single on the radio. Even a sanitised version of “Houdini” has a lot to offer regarding music, energy, and lyricism. And the lack of radio plays certainly puts Marshall’s songs at a disadvantage.
But for now, we can celebrate the unbridled power of Shady’s talent, global reach, and ability to move the needle with pure lyrical fire.
