Marshall is the fifth most-subscribed YouTube music artist across all genres and the most followed hip hop artist on YouTube. He is also the only artist of his generation in the top 15.

Young pop artists heavily dominated the top 10, so the weight of representing the genre and the generation lies solely on Marshall’s shoulders.

The Top 10 most-subscribed YouTube music artists:

1. Blackpink – 74.1 million
2. Justin Bieber – 68.8 million
3. BTS – 66.2 million
4. Marshmello – 55.2 million
5. Eminem – 52 million
6. Ed Sheeran – 51.8 million
7. Ariana Grande – 51.2 million
8. Taylor Swift – 46.3 million
9. Billie Eilish – 45.5 million
10. Katy Perry – 42.8 million