Marshall and the Ultimate Fighting Championship exchanged nods and promotional support.
Earlier this week, Paul Rosenberg shared an edit from the UFC broadcast that promoted the “Curtain Call 2” release. He also promised that there was more to come later, during the fight between Santos and Hill. Here is how it happened.
The UFC used “Cinderella man” as a soundtrack for the Santos vs Hill commercial on the ESPN channel. Eminem’s official account shared the video, quoting his lyrics and tagging the UFC:
“Who can catch lightning in a bottle?” @UFC #UFCVegas59 #CinderellaMan @Espn pic.twitter.com/UWvlM9YI4u
— Marshall Mathers (@Eminem) August 6, 2022
In its turn, ESPN showed this tweet when talking about the fight, and Paul Rosenberg shared a clip from this broadcast on his Twitter feed:
I told ya! @Eminem #CC2 @UFC #UFCVegas59 #CinderellaMan @ESPN pic.twitter.com/8V1Tv5e0Go
— Paul Bunyan Rosenberg (@rosenberg) August 7, 2022
On UFC Vegas 59 night, the octagon was decorated with the “Curtain Call 2” logo. All fights, including the main event, Santos vs Hill, went against the backdrop of a familiar print:
Listen to “Curtain Call 2” below:
