Jessie Reyez has to invent new ways to promote her hit-single with Eminem “Coffin” when everybody has to self-isolate.
That’s how this unusual lyric video came to life probably. The lyrics on “Coffin” perfectly represent a conversation between two lovers and it makes sense to translate them to the medium of texting.
This is exactly what is going on in a sponsored IG story with a link to “Coffin”: it is a phone screen with an open messaging app where we can see Eminem texting Jessie Reyez his passionate plea – as heard on the track.
Eminem fan account WickedWays saved it so you can see it now:
Listen to “Coffin” feat. Eminem below:
