Marshall holds fourth among the most-followed artists on YouTube, maintaining his spot as the most subscribed rapper and the most subscribed American artist on the platform.
The global Top 5 artist ranking by subscribers has not changed in either lineup or order:
1. Blackpink – 96.3 million
2. BTS – 80 million
3. Justin Bieber – 75.1 million
4. Eminem – 64.5 million
5. Taylor Swift – 60.8 million
Since hitting 63 million in November 2024, Eminem has added another 1.5 million subscribers — more than any artist on the list. Blackpink follows with 1.3 million new subs. Meanwhile, BTS (+700k), Justin Bieber (+900k), and Taylor Swift (+500k) saw slower growth.
With consistent content, classic catalogue views, and a loyal global fanbase, Eminem still sees no equals on the world’s biggest video platform.
