A sea of Eminem lookalikes hit London to celebrate the world premiere of “Stans”, a documentary exploring the Slim Shady fandom.
Executive produced by Eminem and directed by Steven Leckart, the film takes a deep dive into the complex relationship between Marshall and his most passionate fans, drawing its name from the iconic 2000 track “Stan”.
The premiere took place as today, June 2, part of SXSW London, where “Stans” is listed as a headliner. While rumours swirled about a surprise appearance from Eminem himself, there is no confirmed sighting. However, longtime manager Paul Rosenberg, looking noticeably slimmer, showed up to greet fans at the venue.
SXSW London runs through June 7, and the next screening of “Stans” is scheduled for Thursday, June 5, at the Barbican Centre.
The documentary is set to hit Paramount+ in the UK and North America later this year.