Today, reports are coming in that BLACKPINK has become the first musical act to reach 100 million subscribers on YouTube. So, since everybody’s revising the positions of their favourite artists on the YouTube leaderboard, let’s have a look at Eminem’s official YouTube channel, its place in the race, and the history it has made, several times, actually.
It will not come as a surprise that Eminem, the most watched hip hop artist on the platform, would have a decent overall ranking in terms of views and following.
Unparalleled Power
However, Marshall is doing better even than many can realise. As many as 66.4 million people follow his YouTube channel. It is within the Top 5 across all genres and formations, within the Top 2 among solo acts and male artists, and is an undisputed No. 1 in hip hop. There are simply no other hip hop artists in the music Top 15 on the platform. Eminem took over Ed Sheeran in 2022 to reach No.5, and since then, he has only improved his position.
Most-Subscribed Musical Acts on YouTube
1. BLACKPINK – 100 million
2. BTS – 82.3 million
3. Justin Bieber – 77.1 million
4. Eminem – 66.4 million
5. Taylor Swift – 63 million
6. Ed Sheeran – 59 million
7. Marshmello – 58.4 million
8. Billie Eilish – 57.7 million
9. Ariana Grande – 56.9 million
10. Bad Bunny – 51.6 million
11. Shakira – 49.9 million
12. Alan Walker – 47.4 million
13. Katy Perry – 46.7 million
14. Rihanna – 45.6 million
15. Bruno Mars – 42.9 million
Always on Top
For Eminem, the position at the top of the YouTube statistic is a familiar one. He joined YouTube in 2007, a year after the first ranking was published. In that first ever ranking, by the way, the leader was Smoosh, with 2986 total followers. Oh, how times have changed! Still, the same as now, music acts were rarely up there in the Top 10 of the most subscribed YouTube channels.
The first act to break the mould were the Jonas Brothers, several years after Rihanna followed, then One Direction, Skrillex, and Justin Bieber. Eminem made it to the top tier only in early 2013, when an artist had to have over 3 million subscribers to break into the Top 20. This visualisation shows the rapidly changing landscape of the platform between 2006 and 2021. It is worth a watch.
Another video traces the tough competition for the title of the most followed music act on YouTube. There, it is easier to see the remarkable consistency with which Eminem holds his ground among the ever-changing configuration of artists. His catalogue, which he continues to update with new memorable, witty, and catchy visuals, keeps people hooked for years. His position on the platforms’ Mount Rushmore seems unshakable to this day.
As long as younger generations keep discovering Eminem’s music, his official EminemMusic channel will hold their interest for years to come.
