The striking image of Slim Shady lying in a coffin for The Death of Slim Shady (Coup De Grace) album cover might feel fresh, but its roots go back nearly two decades to a forgotten 2004 photoshoot.

The iconic image of Slim Shady lying in a coffin, featured on the back cover of “The Death of Slim Shady (Coup De Grace)” CDs, has been making waves since the album hit stores. However, a younger generation of fans might not know that it’s not a recent photo altered to match Shady’s current look. The picture was actually taken nearly 20 years ago, back in 2004, by renowned Detroit photographer Norman Jean Roy for a Rolling Stone cover story.

While most fans remember other shots from that legendary shoot, this particular image stayed under the radar — until now. The dramatic aesthetic from that session clearly inspired the overall vibe of the album’s design and even the elaborate pop-up installations that appeared at the album’s release events this summer in Los Angeles and London.

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It is no surprise that the eerie yet artistic style from Roy’s 2004 shoot still resonates today. Slim Shady’s persona has always blurred the line between life and death, mischief and menace — and this throwback photo ties it all together in the most poetic way. After all, Slim Shady never really dies — he just evolves.

Listen to “The Death Of Slim Shady (Coup De Grace)” below:

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