Eminem’s “Rap God” becomes the first solo rap music video to surpass 20 million likes on YouTube.
Released in 2013, Eminem’s “Rap God” continues to make history over a decade later. The visually stunning and culturally rich video, directed by Rich Lee, has now become the first solo rap music video to surpass 20 million likes on YouTube. Featuring iconic nods to pop culture staples like The Matrix and Super Mario Bros., the video blends humour, nostalgia, razor-sharp lyricism, and rapid-fire delivery, captivating fans across generations.
Directed by Rich Lee, the “Rap God” music video dropped on November 27, 2013, and quickly became a cultural phenomenon. Featuring Eminem as a parody of Max Headroom, the video is a whirlwind of pop culture references, nodding to “The Matrix”, “The Walking Dead”, “Hellraiser”, and iconic video games like “Pong”, “Portal”, and “Super Mario Bros”.
The video’s artistry was recognised with three nominations at the MTV Video Music Awards 2014, including “Best Art Direction”, “Best Editing”, and “Best Visual Effects”.
With 1.4 billion views, “Rap God” is Eminem’s fourth most-watched video on YouTube — and now, it holds the crown as the first solo rap music video to break the 20 million likes milestone.
Watch the video below: