Longtime Eminem collaborator James Larese brings sharp creative direction to a surreal AI video marking The Marshall Mathers LP’s 25th anniversary and merch drop.
James Larese, the mind behind many of Eminem’s most memorable visuals and, most recently, the “Temporary” video, delivered a smartly executed AI cut promoting the anniversary merch capsule. While the visual style is deliberately offbeat, the treatment is anything but random.
Larese uses AI not just for aesthetic flair but as a tool to highlight the cultural echoes of MMLP. From rapid-fire references to twisted pop commentary, the piece draws a line from Marshall’s rebellious 2000s energy to how it continues to shape the digital world. It is a celebration, a satire, and a tribute — all wrapped into a single, precisely controlled burst of visual storytelling.
