The first 24 hours after release are important in calculating the project’s success. A strong showing in the first cycle can signal high initial interest, give a release a strong head start, and sometimes break records.
Eminem’s “Killshot” exploded with 38.1 million views in the first day, making it the 19th most-viewed video globally in those first 24 hours and the most for an audio-only release on YouTube. It also snagged the title of the biggest YouTube debut for a hip-hop video from Kanye West’s and Lil Pump’s “I Love It”.
Despite not surpassing his previous record, Eminem’s latest music video, “Houdini”, has now become his second most-viewed video in the first 24 hours. With a staggering 13.5 million views, it has overtaken the “Godzilla” visuals in this ranking.
This massive first-day performance is a clear sign that fans are hungry for new Em, and “Houdini” is setting the stage for the upcoming album. “The Death of Slim Shady” promises to be another monster hit.
Watch Eminem — “Houdini” below:
