The track from Eminem’s recent LP “Music to Be Murdered By: Side B” is used in ESPN promo for Conor McGregor vs Dustin Poirier rematch.
Cable sports channel ESPN promotes the second UFC face-off between Dustin Poirier and Irish fighter Conor McGregor and uses the inspirational hook from “Higher” to set the right mood.
The energy of this hook matches the buzz of a fight so perfectly that it is clear that “Higher” has all chances to become a new public favourite motivational anthem, sliding neatly in the same niche that is currently occupied by “Lose Yourself” and “till I Collapse”.
Watch the video below:
Survival mode! #Higher #UFC257 @ufc @DustinPoirier @TheNotoriousMMA pic.twitter.com/RKdQVlGITB
— Marshall Mathers (@Eminem) December 29, 2020
Listen to “Music to Be Murdered By: Side B” below: