The hunt for Slim Shady is on! Eminem’s marketing team took things to the next level with a clever twist on Spotify.
New visuals have been added to some of Eminem’s most popular songs, playing into the “Death of Slim Shady” album narrative. There are two distinctly different cards in rotation. The one for Slim Shady reads, “Missing. Have you seen this man?” The one for Eminem warns, “Wanted. Do not approach”.
This brilliantly positions Eminem as the only one capable of causing any harm to the missing Slim Shady. It’s a perfect execution of the album’s theme, playing out visually right on Spotify.
These exclusive visuals are making their debut on some of Em’s most beloved tracks, not necessarily the top 10 in current streams. For instance, “Rap God” (ranked 14th with 294,199 daily streams on April 26th) has the new visuals, while “Superman” (ranked 9th with 666,965 daily streams on the same day) does not.
This targeted approach keeps fans guessing and engaged, wondering which songs will show up with the “missing” and “wanted” notices next. It’s a creative and interactive way to build hype for the upcoming album.
So, are you on the hunt for Slim Shady too? Head over to Eminem’s Spotify and see if you can spot the new visuals! Just remember, if you find him – don’t approach!
